3 Advantages of Digital Color Printing
What once was considered a low quality printing method, digital printing is quickly becoming the go-to choice for anyone with high volume printing needs.
Compared to traditional printing, digital printing offers a greater variety of options and capabilities at comparable quality, but at a greatly reduced price.
Whenever you are in need of a quality printing service to cover a large quantity of printed goods, check out some of the advantages digital color printing has to offer.
Greater Cost Effectiveness In digital printing, the printer does not have to follow the intricate set up process associated with offset printing.
Because set up is easier, the printer has lower overhead costs, and can pass this savings on to his or her customers.
This means that printing is much more cost-effective, particularly for smaller print runs.
As order volume increases, the price per unit decreases and set up costs are distributed against a greater quantity of products.
With small print runs however, the quantity is often not significant enough to overcome the cost of set up.
By using digital printing, you can still get over this obstacle, but without having to spend a fortune on small print runs.
Quicker Turnaround Times Also associated with the lack of an elaborate setup process inherent in traditional printing, digital printing offers a much faster turn around time.
You can simply email a digital copy of your design to your printer, along with details about your quantity and the date you need the materials.
The printer will confirm the order by phone or email, give you a price and an expected date of completion, and begin the order.
Since the printer does not have to set up any complicated machinery, printing can begin immediately, giving you incredibly fast turnaround times.
In the printing industry, the company with the fastest turnaround time is often the company that thrives, as they can better meet the demands of their customers' urgent needs.
That is why so many printers are adopting this technology as a standard offering in their printing process.
Variable Data Printing Capabilities Perhaps the biggest advantage to using a digital printer is the incredible marketing effectiveness gained by using variable data printing.
Under variable data printing, marketers can print envelopes, sales letters, or other specific marketing pieces and target each printed piece to a different prospect.
In other words, you can provide your printer with a general design, and a spreadsheet of prospect information, and the printer will print a separate, individual marketing piece for every prospect on your list.
The materials will be tailored to the potential customer, using their specific name and address.
This allows marketers to not only distribute individual letters, postcards and brochures to multiple people, it also allows the marketer to customize his materials with a high degree of specificity.
Marketers can target individuals by having marketing pieces printed with specific, individualized offers, tailored images, and complete personalization.
In turn, your prospects see that you are very customer-service oriented, and will be more likely to convert, since the message is specifically targeted to them.